In 2016, I launched my first clothing brand with a simple mission: to empower people through strength, both physical and mental. The idea was to create high-quality, performance-driven apparel that not only looked good but also embodied the hard work and discipline of the gym. The designs were bold, the messaging was straightforward - strength, grit, and determination. As the brand grew,so did the community around it. It wasn't just about clothes; it was about fostering a culture of self-improvement, one rep at a time.

Over time, I realized that while physical strength was a key element, it was the mindset behind it that truly drove success. The sweat, the struggle, the moments of doubt —these were the real battles people faced every day. This shift in perspective led to the evolution of my brand. I decided to take it in a new direction, transforming it into a mindset-focused brand. Rather than just selling clothing for the gym, I started crafting products, content, and experiences that helped people build mental resilience, overcome obstacles, and unlock their full potential. It was no longer just about lifting weights; it was about lifting minds.

This transition allowed the brand to resonate on a deeper level, inspiring people to approach life with the same tenacity and determination they brought to the gym.